June 14: Keynote Ottawa MARCOM Annual Forum on marketing
I’m delivering a keynote address at the MARCOM Professional Development Annual Forum in Ottawa. The keynote will open the Forum on June 14 at 9 am about the Future.
The future is being reinvented in Silicon Valley and thousands of other laboratories, start-ups, corporations and universities. I have met the players, and am a member of the faculty at Singularity University, started in 2009 by Ray Kurzweil, Peter Diamandis, Google’s Sergey Brin and Larry Page, and many other important technology leaders. I know the key people and organizations and understand the incredible research and development that is underway there, technologies that will not only bring us cool gadgets in future and labor-saving devices but will transform human existence itself. I will discuss the future which is, actually, closer than everyone thinks. I have also written extensively about everything from solar energy overtaking fossil fuels to Google’s driverless car revolution, the ethical concerns about Airbnb and UberX, robots and the future’s effects on geopolitics and society. I’m currently writing a science fiction script with Hollywood producers.
The will be held at the Shaw Center for three days and is Canada’s premiere educational forum for public and not-for-profit sector marketers and communicators. The overall conference theme is Build Your Marketing from the CORE: Internal, External, Interactive.
The mission statement is: “Build Your Marketing from the CORE emphasizes that marketing success comes from great execution. It comes from well informed, highly skilled and adequately prepared employees. We tend to spend most of our time on external marketing in setting the promise, finding all the places and ways to tell our story and get our message out. Equally and more than ever our time is spent in the Interactive phase, where we finally engage with the end-user and our services are tested. The effectiveness relates back to our original internal marketing efforts and whether our employees deliver the promises made by our external marketing efforts. We begin to appreciate how holistic the discipline of marketing is.’